Amplify your Global Strategy with Tools & Data for Influencer Marketing in China

Identify, activate and measure the impact of the most influential Key Opinion Leaders (KOLs) in China. Understand how your brand benchmarks against competitors in the Chinese market.

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Discover the Key Opinion Leaders (KOLs) driving Value in China

An end-to-end software solution to match, manage and measure your brand’s China KOL marketing initiatives.

Simplify Relationship & Campaign Management

Manage campaigns at scale with automation for KOL matching, tracking, and payments. Take the complexities out of KOL marketing so that influencers can do what they do best while you receive measurable impact.

Monitor Brand Performance to understand the Impact of all influencer marketing initiatives

Gain insights to quantify and benchmark your brand’s performance by analyzing KOL campaigns and monitoring global media platforms, including TikTok, Douyin and WeChat to measure your marketing ROI across print, online and social.

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Influencer Marketing Campaigns Around the World

Discover the leading Influencers in China through our analytics tool that empowers you to make data-driven decisions for your influencer marketing strategies.

  • Discover the most effective KOLs across different social media platforms in a single database.
  • Comprehensive real-time campaign tracking, an end-to-end KOL relationship management solution, and social listening analytics technology.
  • Combines KOL marketing tech, CRM-like functions, and social listing analytics with automated communication and campaign features.

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Track media mentions across all channels

Monitor your brand performance holistically and understand the true impact of your activities.

  • Understand which channels and regions are your top contributors using filters to uncover your best brand advocates.
  • Showcase your important coverage through bespoke, editable newsletters and beautiful coverage books.
  • Analyze your performance through our seamlessly exportable and easy-to-edit comprehensive reports with print, online and social coverage.

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Identify the strategies that build brand value

Easily uncover powerful insights to optimize your cross-Voice strategy against competitors.

  • Understand your position within your competitive landscape, reviewing your industry ranking and how you benchmark against competing brands.
  • Plan your strategy and optimize brand value by analyzing the performance of Voices overall or at a micro-level.
  • Build your own custom dashboard to monitor your brand’s performance for data-driven decisions.
  • Track brand efficiency metrics such as MIV to see how your interests perform over time globally from the US to China.

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Resources to learn about Marketing Strategies in China

Learn more about the best marketing strategies in China with blog articles, eBooks, templates, reports and events.


The Top 20 Power Players in Luxury-Fashion’s Leading Markets

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The Ultimate Dictionary for KOL Campaigns in China

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Unlocking Analytics in China: How to Measure Marketing Campaigns

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Discover the Launchmetrics’ Brand Performance Cloud

Find out how the Launchmetrics’ capabilities can help improve your brand performance.

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Stay updated on everything you need to know with Content, Reports and Events about Marketing in China